> ## Documentation Index
> Fetch the complete documentation index at: https://docs.framen.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Review and manage Creative Approval Requests (CARs) for your organization.

## What are Creative Approval Requests (CARs)?

Creative Approval Requests are a critical part of your screen network management workflow. When advertisers want to run their creatives on your screens, they submit a CAR containing the creative asset (image or video), advertiser information, and targeting details. As a screen network operator, you review these submissions and decide whether to approve or reject them based on your content standards and business requirements.

## CAR Lifecycle

1. **Pending**: A new CAR arrives in your queue with status `pending`. The advertiser has submitted a creative for review.
2. **Review**: You examine the creative asset, advertiser information, and targeting details.
3. **Decision**: You either approve the creative to make it eligible for delivery, or reject it with specific reasons.
4. **Active**: Approved creatives with active campaigns become candidates for ad delivery on your screens.

## CAR Object

A Creative Approval Request contains the following properties:

| Field               | Type           | Description                                                 |
| ------------------- | -------------- | ----------------------------------------------------------- |
| `car_id`            | string         | Unique CAR identifier (e.g., `car_Xy7Kp2mN9qR4`)            |
| `status`            | string         | Current status: `pending`, `approved`, or `rejected`        |
| `advertiser_name`   | string         | Name of the advertiser submitting the creative              |
| `cities`            | array          | Array of city names targeted by this campaign               |
| `countries`         | array          | Array of country codes targeted by this campaign            |
| `item`              | object         | The creative asset object (see below)                       |
| `rejection_reasons` | array \| null  | Array of rejection reason codes if rejected, otherwise null |
| `custom_message`    | string \| null | Custom message provided during rejection, if applicable     |
| `created_on`        | string         | ISO 8601 timestamp when CAR was created                     |

### Item Sub-Object

The `item` object contains details about the media asset:

| Field      | Type    | Description                                              |
| ---------- | ------- | -------------------------------------------------------- |
| `url`      | string  | URL to the creative media file (image or video)          |
| `title`    | string  | Creative asset name                                      |
| `width`    | integer | Width of the creative in pixels                          |
| `height`   | integer | Height of the creative in pixels                         |
| `duration` | integer | Duration in seconds (0 for static images)                |
| `mimeType` | string  | MIME type of the asset (e.g., `video/mp4`, `image/jpeg`) |
| `size`     | integer | File size in bytes                                       |
| `md5`      | string  | MD5 hash of the creative file                            |

## Example CAR Object

```json theme={null}
{
  "car_id": "car_Xy7Kp2mN9qR4",
  "status": "pending",
  "advertiser_name": "Acme Corporation",
  "cities": ["Berlin", "Munich"],
  "countries": ["DEU"],
  "item": {
    "url": "https://assets.example.com/creatives/acme-summer-2026.mp4",
    "title": "Acme Summer Campaign",
    "width": 1920,
    "height": 1080,
    "duration": 15,
    "mimeType": "video/mp4",
    "size": 2456789,
    "md5": "a1b2c3d4e5f6a1b2c3d4e5f6a1b2c3d4"
  },
  "rejection_reasons": null,
  "custom_message": null,
  "created_on": "2026-03-28T14:30:00Z"
}
```

## Active Creatives

The `cars_active` endpoint returns a filtered list of approved CARs whose campaigns are forecasted to deliver to your screens soon. This is useful for **pre-caching creative assets** to your content delivery infrastructure before ads are scheduled to run.

Use this endpoint periodically to:

* Download and cache video/image assets locally
* Validate creative quality before delivery
* Prepare your screens for upcoming ad campaigns
* Monitor active advertising campaigns in your network

## Next Steps

Explore the Creative Approval Requests API endpoints:

* [List all creatives](/api-reference/creative-approvals/list-all)
* [List active creatives](/api-reference/creative-approvals/list-active)
* [Get a creative](/api-reference/creative-approvals/get)
* [Approve a creative](/api-reference/creative-approvals/approve)
* [Reject a creative](/api-reference/creative-approvals/reject)